A shirt sold every minute and six million new followers - The mind-blowing Cristiano Ronaldo effect

The Portuguese superstar has yet to make his Serie A debut but he has already made a huge impact on the Italian game off the field

What is the 'Cristiano Ronaldo Effect'? 

It is now everywhere in Italy. It is all around us. It is both real and virtual.

You can see it when you look out your window and there are kids with 'CR7' shaved into their heads all wearing the same Juventus jersey.